About Us

About us

Selected Sales was originally developed by Panamera Racing to create an alternative to existing physical auction sales of standardbred horses. We are now taking the Selected Sales brand into the future by creating selectedsales.com – a new on-line platform for selling and buying quality yearlings, broodmares, racehorses, breeding rights and stallion shares.

Selected Sales is now introducing exclusive, by-invitation only, online auctions of standardbreds in Europe – with plans for expanding into other markets. The aim is to offer an alternative to “one size fits all” auctions with hundreds of lots across all categories and price levels. A key feature of Selected Sales is the ability to offer exclusive, top-tier auctions with fewer lots but with auctions being held more often and with carefully selected themes and categories making each auction unique.

Selected Sales will feature only high-quality lots being presented and sold in a new and better way, appealing to both sellers, buyers and the harness racing ecosystem in its entirety. We want to give leading breeders, owners, trainers and agents a preferred place to market, sell and buy quality standardbreds supported by a professional and flexible on-line platform linked to a world-class database of sellers, buyers and agents in Europe and North America.

Creating a win-win calls for partnerships with all industry stakeholders that stands to benefit from a partnership with Selected Sales and vice versa. We have developed a number of “Select” affiliate programs for breeders, agents, trainers and owners, offering particular benefits that will make Selected Sales even more attractive for our partners.

If you want to partner in order to create an online quality auction under your own brand this can also be arranged – powered by Selected Sales. We can even offer our on-line platform to supplement physical auctions as long as the integrity of our brand matches the high quality of the horses being sold.

We look forward to hearing from you and start discussions on what we can do for your business.